PRIVATE LABEL & OEM
Your Australian wine project, built from brief to market.
FSP Australia supports importers, distributors, retailers and brand owners who need more than wine in a bottle. We coordinate the liquid, brand, packaging, production and export route as one complete project.
Market-led
Target consumer, channel, retail price, product style, volume and timing guide every decision.
Production-ready
Creative choices are reviewed against production reality, budget, availability and repeatability.
Built around your market — not a generic catalogue.
A successful private label begins with a precise commercial brief. FSP Australia can begin with an existing wine, develop a custom blend or build a complete new range. Wine, brand, packaging and export preparation are coordinated as one project.
A clear route from concept to launch.
1. Brand & packaging creation
Brand creation, naming, visual identity, label and complete packaging design adapted to your positioning.
2. Wine selection & ageing
Expert guidance on sourcing, varietals, blends, wine profiles and maturation to select the right wine for each project.
3. Production & quality control
Coordination of production, bottling and quality controls to ensure consistency and conformity at every stage.
4. Export & logistics
Management of export documentation, transport, warehousing, container preparation and international logistics.
5. Commercial launch support
Product photography, presentations, sales materials and marketing support to help bring the finished brand to market.
What can be customised
Wine profile & origin
Origin, region, varietal or blend, taste profile, maturation, quality tier, volume and target price can all be defined around the commercial brief.
Brand & packaging system
Naming, identity, label design, bottle, closure, paper, varnish, foil, embossing, carton and finishing choices are developed as one coherent brand system.
Production, export & launch
Production planning, quality control, export documentation, pallet and container configuration, warehousing, photography and sales materials are coordinated through launch.
Have a concept or commercial brief?
Share your market, category, price point, estimated volume, design direction and desired launch date. All options are subject to minimum order, technical validation and availability.
